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AI virtual try-on for Shopify Let shoppers see it on themselves.

Mirava adds a Try it on button to your product pages. Shoppers upload a photo or pick a model and see your clothes and accessories on them in about a minute. You see the sales it brings.

  • Free plan available
  • Works with any theme
  • Photos deleted within 24 hours
Amara, an AI model, before the try-on
Amara wearing the satin wrap dress after the try-on
Linh, an AI model, before the try-on
Linh wearing the cable-knit sweater after the try-on
Diego, an AI model, before the try-on
Diego wearing the wool blazer after the try-on
Emma, an AI model, before the try-on
Emma wearing the linen shirt after the try-on

How it works

A fitting room on every product page

  1. Shoppers tap Try it on

    The button sits right under Add to cart on every product page you choose, styled to match your theme.

  2. They add a photo, or pick a model

    One photo of themselves, or one of eight ready-made AI models. Unsuitable photos are screened out before they use a try-on.

  3. They see it on, then add to cart

    In about a minute your product appears on them. Face, pose and background stay the same, and Add to cart is one tap away.

Amara wearing the satin wrap dress
Amara, an AI model, in a white T-shirt and jeans

Real results

Only the product changes

Clothing or accessories, the face, pose and background stay exactly as they were, so shoppers judge the product on themselves, not on a stranger in a studio. Drag the slider to compare.

Pick a product

Every image here is a real output of the model Mirava uses, on AI-generated models and products.

Ready-made models

No photo? No problem.

Many shoppers won't upload a selfie. They can pick one of eight AI models instead. Each product and model is generated once, then shows instantly to every shopper. On paid plans you can add your own models.

  • Amara, one of the ready-made AI models

    01 Amara

  • Linh, one of the ready-made AI models

    02 Linh

  • Diego, one of the ready-made AI models

    03 Diego

  • Emma, one of the ready-made AI models

    04 Emma

  • Priya, one of the ready-made AI models

    05 Priya

  • Minh, one of the ready-made AI models

    06 Minh

  • Kofi, one of the ready-made AI models

    07 Kofi

  • Mai, one of the ready-made AI models

    08 Mai

  • Your own models

    Upload models that fit your brand on Starter and up.

Built for merchants

Everything you need to run try-on with confidence

Looks like part of your store

Pick colors, corners, font, button label and icon. The live preview runs the same widget your shoppers see.

Widget settings for colors, corners and button style next to a live preview

Predictable costs

Daily limits per shopper and per store, plus a monthly cap. Try-ons stop at the budget you set.

Settings for daily try-on limits, a monthly budget and product eligibility

Photo screening

Photos with no person, several people or unsuitable content are turned away before they use a try-on.

Add to cart from the result

The finished look comes with Add to cart for the selected variant, right where the decision happens.

Works with any theme

An app block for Online Store 2.0 themes, or a floating button through the app embed for older themes.

Turn limits into leads

When guests run out of try-ons they can sign in, or leave an email for bonus try-ons. It goes straight to your Shopify customers.

Measured, not guessed

See what try-on adds to your sales

Industry averages won't tell you if try-on works for your store. Mirava's built-in holdout test will.

  1. 01

    A holdout group

    A share of visitors you choose never sees the Try it on button.

  2. 02

    A fair comparison

    Conversion and revenue are compared between visitors with and without try-on.

  3. 03

    A clear answer

    The dashboard tells you when the difference is significant, not just bigger.

Holdout testing is included on Growth and Scale.

Analytics showing the shopper funnel and the conversion of visitors with and without try-on Sample data

Privacy by default

Shopper photos are treated like they're sensitive. Because they are.

  • Deleted within 24 hours

    Shopper photos and results are removed automatically, however often a photo is reused.

  • Never used for training

    Photos are used only to create the shopper's try-on, never to train AI models.

  • Location data stripped

    EXIF metadata, including GPS location, is removed in the shopper's browser before the photo is sent.

  • Privacy requests handled

    Customer data requests and redaction webhooks from Shopify are processed automatically.

Read the privacy policy →

Pricing

Start free. Pay as you grow.

Every plan includes the Try it on button, ready-made models and widget styling. Billed through Shopify.

Free

Try virtual try-on on your store.

$0 forever

Install free
  • 30 try-ons a month
  • Try it on button for any theme
  • 8 ready-made AI models
  • Widget colors, fonts and styles
  • Funnel and quality analytics

Starter

For stores starting to sell with try-on.

$19 / month

Start with Starter
  • 400 try-ons a month
  • Extra try-ons at $0.05 each
  • Revenue and return-rate analytics
  • Own models and Add to cart in result
  • Email bonus, VIP limits, no branding

Scale

High-traffic stores.

$149 / month

Start with Scale
  • 4,000 try-ons a month
  • Extra try-ons at $0.05 each
  • Everything in Growth
  • Priority support

Paid plans can turn on extra try-ons at $0.05 each after the included amount. Extra try-ons stop at the monthly budget you set in Settings. All charges appear on your Shopify invoice.

Compare plans and estimate your cost →

FAQ

Questions, answered

Something else? Read the guides or contact us.

How does Mirava work?

Mirava adds a Try it on button to your product pages. A shopper uploads a photo, or picks a ready-made AI model, and sees your product on them in about a minute. Only the product changes; face, pose and background stay the same.

Which products can shoppers try on?

Clothing: tops, shirts, knitwear, dresses, pants and skirts, matching sets and outerwear. Accessories: bags, hats, sunglasses and glasses, scarves, shoes and jewelry. For eyewear the try-on shows the style, not how the frame fits, and shoes work best with a full-length photo. You can show the button on every product, or include or exclude products with a tag.

Does it work with my theme?

Yes. Online Store 2.0 themes get a Try it on app block you can place under Add to cart. Other themes can use the app embed with a floating button. Colors, corners, font and button style match your store, with a live preview.

What happens to shopper photos?

Photos and results are deleted within 24 hours and never used to train AI models. Location data (EXIF) is removed in the browser before upload. Unsuitable photos are screened out before they use a try-on.

How do I keep AI costs predictable?

You set daily limits for guests and signed-in customers, plus a monthly budget. Paid plans can allow extra try-ons at $0.05 each, which stop at the budget you set. Everything is billed on your Shopify invoice.

How do I know if try-on increases sales?

On Growth and Scale, a built-in holdout test hides try-on from a small share of visitors and compares conversion and revenue between the two groups, so you see the effect on your own store instead of an industry average.

Is there a free plan?

Yes. The Free plan includes 30 try-ons a month, the Try it on button, eight ready-made AI models and funnel analytics. Upgrade when you need more try-ons or the sales-lift test.

Open your fitting room today

Install Mirava, add the Try it on block to your product page, and see your first try-on in minutes. Free plan included.